Influencer marketing is a rapidly growing field of interest for many brands and marketers. The primary cause for the rise of influencer marketing is people’s growing weariness of social media advertising which is intrusive and unwanted. People are tired of seeing ads everywhere and for the most part, everyone has some sort of ad blocker activated in their browsers. In such a scenario, influencer marketing is an effective way to showcase your brand organically with authenticity. Influencer marketing revolves around social media influencers who are popular in their respective niches and have built a loyal and engaged fan base.
There are many advantages to collaborating with Social Media Influencers. Their audience appreciates their content so they understand what works for them. This gives the brand an opportunity to showcase their products and services in a creative manner. Social media influencers are often authority figures and thought leaders. They provide certain credibility to the brand which is especially helpful for an upcoming brand. Also, working with social media influencers, specifically micro-influencers can be cost-effective making it profitable for small businesses. Instagram has become the hub of influencer marketing with many social media influencers sharing their content in photo and video format. The reason for this is the high engagement levels and the content-driven format. Keeping this in mind, there is an opportunity to work with social media influencers on the short-form video sharing platform TikTok. TikTok influencer marketing can be an effective method due to its format. Short videos can be created and shared easily. The singular feed with one post coming after another and the amazing discoverability TikTok provides is unparalleled.
Brands can get famous on tiktok. TikTok is the fastest growing social media platform with the highest number of downloads in the US. TikTok will eventually incorporate features making it more brand-friendly. There are many content creators on TikTok with a large fan following that regularly watches their content. After starting out primarily with lip syncing videos, TikTok is looking to diversify the kind of content found on the platform. They are looking to onboard social media influencers who have an established presence on Instagram. TikTok influencer marketing can give you excellent results as social media influencers can their posts on Instagram as well.
TikTok content format is very engaging. Users can create short videos with music in the background. There was a campaign involving food influencers and content creators. Popular food influencers on Instagram created accounts on TikTok and then they created videos of delicious recipes time cut to background music. These videos were then shared on Instagram and the creators tagged their other fellows nominating them to do the same. Such campaigns are clear indications that TikTok wants to change its direction in favour of more engaging and original content,
There are many TikTok Influencer Marketing campaign ideas that brands can implement. Contests and challenges are extremely popular on TikTok and go viral quite often. Jimmy Fallon’s Tumbleweed Challenge went viral and is a good example of TikTok influencer marketing. Gymshark promoted its brand and a healthy lifestyle with a 66-days goals challenge that garnered a lot of responses on both TikTok and Instagram.