Lately, the next became of me, I authored my regular weekly e-newsletter and published it on my small site. Because this would be a longer WordPress URL, like countless other webmasters, I made use of a URL shortening plan to get this to link more functional and manageable.

I published this shortened Hyperlink to Twitter and placed it within my weekly email posting… immediately I began getting emails from my subscribers and supporters… the hyperlink does not work, you’ll want designed a mistake.

Which may be easily done, however when I checked the hyperlink, I discovered the shortening service wasn’t working correctly and providing the dreaded “Page Not Found” response. To compound the issue, I had been while using Google URL shortener and also, since it had been Google everybody assumed the error was on my small part. I am talking about Bing is Google.

Previously, I used to be using but had switched to, well since it is Google. And everything works more effectively with Google it was the very first time something I made use of with Google hadn’t labored as planned. Also it just wasn’t my links, no links with were working. No big loss, unless of course you had been linking your Black Friday & Cyber Monday traffic with these shorteners. Ouch.

However this raises the entire question of whether you need to use a hyperlink shortener?

A URL link shortener functions by redirecting your shorter connect to the more one you’ve joined to their database. If this sounds like a lasting 301 redirect, your Search engine optimization benefits should go through for your longer link. No harm done. However, if the shortening service utilizes a 302 temporary link then Search engine optimization isn’t undergone for your longer link since the various search engines only look at this link as temporary.

All of the top URL shorteners for example tinyurl, and uses 301 redirects so that they are Search engine optimization friendly, if they are working!

Out of this Search engine optimization perspective, there’s pointless to not begin using these shortening services, besides they are ideal for discussing links and becoming your links available.

I only began using individuals link shorteners due to Twitter which only provides you with 140 figures to create your point. These shorteners will also be great for discussing and distributing your links online. However, in a single way utilizing a URL shortener isn’t a smart marketing move since you are quitting charge of your link, putting it in another person’s hands, within this situation Google’s.

Whether it goes lower, or they decide to not connect to your articles for whatever reason, you are in danger. Same applies to, they’re in charge of your links. Maybe it does not count a lot if it’s an over-all link, however if you simply a come with an affiliate link inside, you cannot change or alter it.

Or simply imagine, you’ve 10’s, even 100’s of a large number of these shortened links spread all over the web, getting valuable Search engine optimization PR back to your website. All of a sudden the service or company goes under and all sorts of your links disappear on the internet overnight.

Web services and sites go under or change directions constantly, therefore the above scenario isn’t unthinkable. If you are using and based on these shortening services to provide both traffic and Search engine optimization to your website, then you need to think about.